Looks like Google has already signed up a bunch of merchants to their new checkout system Google Checkout. They are now even offering $10 and $20 off for various stores using their new system. This includes shopping at StarBucks and CD Universe. Now you can check out Google’s new payment system and save yourself some money.
Archive for June, 2006
Google Checkout Update
Friday, June 30th, 2006Google Checkout
Friday, June 30th, 2006Google has officially launched its online payment system Google Checkout. You can register for it at https://checkout.google.com/.
Google Checkout offers some interesting “extras” that make it stand out a bit from its competitors. Basically, they’ve tied promoting their new checkout service with their Adwords program. With Google Checkout and Adwords you get:
- A cart icon next to your AdWords listings on Google shows that you accept Google Checkout
- For every $1 you spend at AdWords, they’ll process $10 in transactions for FREE
Google Checkout is very similar to Paypal in terms of its functionality. Current functionality include:
- Your customers are taken off of your website to Google’s website to complete the transaction
- If you get a chargeback, they’ll reimburse you 100%, “if you follow our guidelines”
As of now their is no API that allows a merchant to have a transparent checkout using their system. The checkout page also is not customizeable. That means this Google Checkout will not be the choice of ecommerce stores that wish to maintain a professional look and feel by offering a seamless checkout to their customers. However, Google Checkout would be a good complimentary service much like many stores use Paypal now.
Google Checkout’s rates are very competitive when compared to Paypal. Google Checkout charges 2.20% + 30¢ per transaction compared to Paypal’s base rate of 2.90% + 30¢ per transaction. If a Paypal user wishes to have rates equal to Google Checkout they will need to have a minimum monthly processing volume of $10,000. Only Paypal users with a monthly volume exceeding $100,000 can expect lower rates then Google Checkout currently offers.
Tip Adjustments
Tuesday, June 27th, 2006Accepting tips is a customary practice at restaurants and salons. But it is not as simple as it may seem. Both Visa and MasterCard have guidelines as to how tip adjustments (adding the tip after the card has already been processed) are handled. Their guidelines do differ in some respects and they will be outlined below.
First, let us take a look at the chart from where we will get our data. This chart summarizes Visa and MasterCard’s guidelines for tip adjustments. We will explain in further detail below.
| MCC/SIC Code | Description | MasterCard Amount Edit Rules | MasterCard Amount Tolerance | Visa Amount Tolerance |
|---|---|---|---|---|
| 5811 | Catering | No amount edits if <= $10 | 10% | 0% |
| 5812 | Restaurants | No amount edits if <= $25 | 25% | 20% |
| 5812 | Bars | No amount edits if <= $25 | 25% | 0% |
| 5814 | Fast Food | No amount edits if <= $25 | 25% | 20% |
| 7230 | Hair Salons | No amount edits if <= $25 | 25% | 0% |
| 7298 | Health & Beauty Spas | No amount edits if <= $10 | 10% | 0% |
MCC/SIC Code: This four digit number is used by processing banks, amongst others, to classify businesses by type. For example, all restaurants, from the family restaurant on the corner to national chains like T.G.I. Fridays, have a MCC/SIC Code of 5814.
Description: This is the kind of business associated with a MCC/SIC Code. (See above).
MasterCard Amount Edit Rules: MasterCard has set minimums for which a sale may be adjusted. For example, MasterCard does not allow a caterer to adjust a transaction for a tip if the transaction is less then $10. Doing so will result in the transaction automatically downgrading to a non-qualified rate.
MasterCard Amount Tolerance: MasterCard has set maximum amounts for how much a consumer may tip a business. For example, MasterCard allows a restaurant to accept a tip of up to 25% of the sales value (e.g. if a tansaction is $50 the maximum amount allowed to be tipped is $12.50). If a tip exceeds the maximum allotted amount will result in the transaction automatically downgrading to a non-qualified rate.
Visa Amount Tolerance: Like MasterCard, Visa has set maximum amounts for how much a consumer may tip a business. Additionally Visa is more strict in which business types it will allow to accept tips. Unlike MasterCard, Visa will not allow caterers, bars, hair salons, and beauty salons to adjust their sales for tips. Doing so will result in the transaction automatically downgrading to a non-qualified rate. Additionally, Visa does not allow any transactions paid for with a check card (a.k.a. offline debit) to be adjusted for tips. Any Visa transaction paid for with a check card that has a tip added to it will result in the transaction automatically downgrading to a non-qualified rate.
If your business is listed on this chart as not being able to adjust sales for tips it does not mean that you cannot receive tips on credit card payments. Visa and MasterCard do allow another form of tipping. It is called “tip at the time of sale”. In this situation, during the transaction the terminal will prompt the user to enter the amount the customer wishes to tip. If the tip is added at this time it is considered part of the original transaction (the total amount of the sale is the original sale value plus the tip amount). As a result, no tip adjustment is necessary. Your business is able to add the tip to the sale with no potential for downgrading.
What You Can’t Do With Credit Card Processing
Friday, June 23rd, 2006Just because you have a merchant account doesn’t mean you can do anything you want with it. Visa and MasterCard has guidelines governing their use. Here are some things you cannot do:
- Personal Use – Visa and MasterCard do not allow their services to be used for personal reasons. All accounts must be established for one business and to be used only for that business’ products and services. An account cannot be established for an individual nor can a merchant use their merchant account for personal reasons.
- Factoring – Visa and MasterCard do not allow more then one business to use a merchant account. All accounts must be established for one business and to be used only for that business’ products and services. When a business processes transactions for another business, even if they own that business, they are “factoring”.
- Charge More for Credit Card Transactions – Visa and MasterCard does not allow a merchant to charge more for products/services paid for by their credit cards. They do not want paying by credit card to be seen in a negative light.
If a merchant wishes to offset the additional costs of accepting credit cards, they should do one of the following:
- Increase prices on their products/services for all purchases
- Increase prices on their products/services and then offer a cash discount
Charging a convenience fee for accepting credit cards is not considered acceptable.
- Set a Purchase Minimum – Visa and MasterCard do not allow merchants to set a minimum purchase amount for which credit cards may be used. For example, a merchant may not declare that a purchase must be at least $50 in size in order to use a credit card for payment.
What is The Match File?
Wednesday, June 21st, 2006The Match File is a database file used by MasterCard and Visa processing banks to identify specific merchants and owners who have had their merchant accounts terminated. Once a merchant is on this list it is highly unlikely that future merchant account applications will be approved. The Match File is essentially a BLACKLIST from which it is almost impossible to be removed.
For a business or merchant to be added to the Match File they need to violate Visa and MasterCard rules in some way. The most common reasons include:
- Fraud
- Factoring (ringing sales for another business)
- An excessive number of chargebacks
- The processing bank concludes that serious violations of the merchant agreement could result in increased loss exposure to itself or the credit card community.
Once a merchant has been placed on The Match File only the processing bank that added them can remove them from it. The merchant must work with them directly to accomplish this.
You do not want to be on the Match File!